Put your best foot forward tomboys! We’ve just entered the happy feet zone with GetSocked from Australia – a company started by the energetic and enthused Robert Adelman, who wants to bring a little joy into this world by delivering colourful socks into your letterbox! Sock on – er, we mean – read on!
As the title says, GetSocked are socks so comfortable, your feet will literally dance for joy and we kid you not. The day Raven and myself got our eye-popping socks, it was a must-try. I’m even writing this post with my GetSocked pair!
GetSocked is a new e-commerce venture that aims to bring a splash of colour and excitement to people’s lives every month, with fun socks delivered straight into your letterbox because well, socks can fit in letterboxes you know.
What we liked about GetSocked was this idea that Robert was not only offering an unusual monthly subscription that hasn’t been done by a lot of fashion/apparel companies, we were impressed that he wanted to share his passion of socks in a way that would delight and surprise recipients each time they opened a new GetSocked package. So when you sign up, you’re not only signing up for a monthly sock subscription, you’re signing up for a monthly surprise as well. How rad is that?
The brainchild of Robert Adelman, GetSocked will allow users to sign up to have vivid socks with creative and unique designs sent to their home. With different designs guaranteed each time, GetSocked subscribers can always expect something new and interesting.
He started GetSocked because of his long-held love of loud and fun socks (you think Robert?); he wanted to share this passion with as many people as possible and that was how the brand was born.
Socks are an otherwise boring, everyday essential, but he believes wearing a pair of bright socks can break the monotony and help brighten up people’s days. For just $8.97 per month (shipping included for Australia and $5 for international friends, members of the site can expect some colourful socks to drop through their letterbox once a month. This should make a welcome change from the usual bills and junk mail that people typically receive on an almost daily basis. GetSocked makes their socks from bamboo, with quality and high production standards being a part of the company’s ethos. Bamboo socks are both softer and stronger than traditional cotton socks, ensuring wearers get many years of use out of them and continued comfort. Also, bamboo is naturally antibacterial, making them much healthier for feet whilst eliminating food odour. Bamboo offers benefits for the environment too, as it grows extremely fast, uses less water than most other trees, and doesn’t need pesticides or herbicides in order to thrive.
Adelman said: “GetSocked aims to bring back the element of surprise. Not only will our bright colours and funky designs put a bounce in your step, but with the added thrill of a surprise, treating yourself once a month is sure to put a smile your face. “However, for those who can’t handle a surprise, non-members are also able to browse and purchase direct from our online collection.” GetSocked utilises Shopify’s e-commerce platform, ensuring customers have a smooth, stress-free and secure experience.
With such a positive vision and unique idea, it seems this business has put its best foot forward. We interviewed Robert to find out more about his business.
TT: So sock it to us Robert. How did you start GetSocked?
RA: I owned a SEO company and many of my clients had great success with online businesses. When the time came for me to sell the SEO business I knew that I immediately wanted to set up my own e-commerce store, and for some reason I felt compelled to selling socks. I have always tried to wear funky, colourful socks and so it seemed like a good idea to me at the time, so I thought to myself ‘Why not?’ Right now, there are many sock companies out there, which can be a deterrent for many new e-commerce entrepreneurs but not for me. Instead, I was encouraged by them. It meant that I could do things bigger and better than them and the good news is, I haven’t looked back since. The business keeps growing and getting very interesting day by day.
TT: Why funky looking socks?
RA: Why not? Who wants to be boring and wear black socks? BORING! While our socks aren’t that “crazy”, they are colourful and people will notice them. If you have personality show it on your feet!
TT: You’ve found that in the short span that the business has been around that there are women buying into your socks as well. Why do you think this is?
RA: I think women are more inclined to buy items online, in fact buy items in general. I actually don’t know if they are buying for themselves or for their partner. But nonetheless it has been interesting to see that women currently form a bigger subscriber base than men.
TT: You’ve also come up with a monthly subscription programme for customers. Tell us how GetSocked’s subscription works. Do you ship internationally?
RA: Shipping can be anyway! We charge $5 AUD which is approx. $3.75 USD for shipping each month. We were conscious of making the price acceptable no matter where our customers are based. We figured offering socks on a monthly basis was a great way to attract new business. With monthly subscription rates at $8.97 AUD per month ($7 USD), we believe the price point will encourage customers to sign up for a trial subscription with us and find out for themselves the joy of getting different socks in their letterbox each month. We are confident if people signed up for a trial with us, they will love it and continue subscribing. So far the reviews have been extremely positive with many saying how comfortable they are. This is due to the socks being made out of bamboo which is soft to the touch.
TT: Where are the socks sourced? Do you get them from local Australian brands or do you design them?
RA: At present, the socks are manufactured overseas. We tested and did trails with dozens of manufacturers until we found one that could produce consistent quality and quantity of socks time and time again. The socks are designed in Australia and many of the ideas are from me but I hire designers to put my thoughts onto a paper since I can’t draw.
TT: Will there be plans to include socks for women in the future?
RA: At the moment, in the pipeline are baby socks (my wife is begging me to do this). As for socks for women in future, we believe the current batch of socks are suited to both men and women. The socks are free-size so no matter the shape or size of your foot, you can be assured of a great fit and amazing comfort. We’re doing this because we don’t want to overcomplicate our store offerings and make it difficult for people to understand what we’re trying to do. We like to keep things simple. It makes things easier for the buyers and allows us to reduce our costs and pass on those savings to our sock subscription members.
CHECK OUT HOW YOU CAN GET YOUR MONTHLY SOCK SUBSCRIPTIONS FROM GETSOCKED AT THEIR ONLINE STORE TODAY! YOU’LL PROBABLY END UP HAVING A GREAT CHUCKLE AFTER YOUR PURCHASE.